Off-the-shelf tools. Spreadsheets holding it together. Three apps that don't talk. We replace the lot with one platform built around how your business actually runs — your website, custom apps, booking and back-office systems, online stores, automation and AI.
For ambitious businesses doing £500k–£10M — from a focused build to a full operating platform. Fixed scope, fixed price, and a system designed around how you actually work.
Tell us what you're building — a clear recommendation and ballpark back within 48h. No sales pitch.
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Selected work
Websites are just the start.
The systems businesses run on.
Websites, apps, booking and back-office platforms, custom commerce and automation — built around how each business actually operates. The website is usually just one part of it.
Mainway Fitness
Mobile app + management platform
A fitness operating system — members, payments, and the gym floor in one app.
- Marketing website
- Member mobile app
- Payments & subscriptions
- Class & event booking
- Gym access control
- Workouts & nutrition (rolling out)
Vazer
Ticketing & events platform — productised
Our event & ticketing engine, productised into its own platform.
- Public event & booking website
- Ticketing — one-off events to Hyrox-style simulations
- Scheduling & timetabling
- Space & land management
- Custom branded printed numbers & content
Trading educator
Community & education app + admin · confidential
A members’ community and live-education platform, with a full back office.
- Member community & education app
- Live recording & streaming sessions
- Signals & trade tips
- Community messaging
- Push notifications
Revel Tours
Website + app + back-office
The whole system a sports-tour operator runs on.
- Online booking
- Tournament scheduling
- Quotations
- Accommodation & rooming management
- Email & marketing campaigns
Holiday-let operator
Back-office + AI automation
Listings, calendar, and guest replies — run automatically.
- Direct-booking website
- Auto-syncs Airbnb & Booking.com listings
- Availability & booking-calendar management
- Fully automated AI responder — 100+ guest requests a day
BodyFreaks
App + headless commerce
App, marketing, and a custom storefront for an activewear brand.
- Mobile app
- Email marketing & paid ads
- Headless Next.js + Shopify storefront
What you actually get
Custom platforms & web apps
Booking systems, customer portals, dashboards — built around your buyers, not a template.
Custom mobile apps
iOS & Android for your members, customers or team — same data, wherever they are.
Automation & AI
AI that answers, routes and follows up — plus automations that sync your tools and kill the manual work.
Back-office that connects it all
Bookings, quotes, payments, scheduling — your whole operation in one place, nothing falls through the cracks.
Sound familiar?
Leads vanish on weekends and evenings
67% of enquiries to service businesses come outside 9–5. Most never get a response until Monday — by which point the buyer has already booked your competitor.
Your follow-up is a person, and they're overworked
The first business to respond wins 78% of the time. If your reply takes more than an hour, you've already lost most of those deals.
You're paying £1,500+/month for tools that don't talk
CRM here, booking system there, email tool somewhere else, WhatsApp on a phone. Nothing's connected. The owner becomes the integration.
You can't see where your revenue actually comes from
No attribution. No pipeline view. No idea which marketing channels actually work. Every spending decision is a guess.
These aren't tooling problems. They're system problems. And they cost the average service business £80,000–£200,000 a year in unconverted enquiries.
The cost of the status quo
The quiet cost of holding it together.
When a business runs on disconnected tools and manual admin, the real cost rarely shows up on an invoice. It’s the hours every weekspent answering the same questions and re-keying data — plus the work that quietly slips through.
Give people that time back and the build pays for itself. Most of this is recoverable.
See what we’d fix first→Answering the same questions, over and over
Customers won’t read the site — so they email, message and call instead
Tools that don’t talk to each other
Re-keying the same data between systems by hand, every week
Manual bookings, quotes & follow-up
Leads go cold and repeat business quietly slips through
No single source of truth
Decisions made on stale numbers, and avoidable mistakes
Rough benchmarks for a growing business running on disconnected tools. Your real numbers come out of a short conversation — no obligation.
The process
Discovery
We map your current enquiry flow, your team's workflow, and where the leaks are. You get a written diagnosis and build plan, even if you don't proceed.
Build
We build your platform in milestones — apps, booking and back-office systems, automation and the integrations that tie it all together. Daily Loom updates so you always know where we are.
Launch
We migrate your data, train your team, and go live on the date we agreed in week one. Done-with-you, not done-to-you.
Optimise
We monitor conversion, run A/B tests, build new automations monthly, and keep tuning the AI. Cancel anytime — but most clients stay because the leads keep flowing.
FAQ
The questions everyone asks.
Still have something we haven't covered? The audit is the fastest way to get a direct answer.
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